In the day and age of the Internet, every business, small or large, is scrambling for a significant voice. No longer is it just one monopolized seller looking for buyers; there are thousands, if not millions, of competitors waiting to grab the attention of your customer. How do you keep up with the rat race, and not only that, how do you shine brighter than everyone else?

Thanks to search engines, a little bit of order has been created in the online chaos system. So, if someone puts in a few correct keywords, they can get a list of pages that cater to their search. The more precise and targeted their keywords are, the better the chances of what they are looking for. So, when it comes to promoting your own website, if you want organic traffic to keep coming back and bring their friends along, you need to be as specific and as sure about the product you are putting out.

Updating your website is super important. Imagine having content that was written months ago. By now, information on your product would have changed, evolved and there may be new features and news you need to talk about. Your competitor would have that information before you, so you can imagine where the traffic is going to flow.

Updated content is also important for search engines to understand that your website is active, and based on how many times you upload content, they can obtain the graph.

When you think about your website, think about these three significant points about content: Relevance, Frequency and Speciality.