Brush Up Your Content Strategy for 2017 to Keep Up With Changing Times and Rake in the Traffic!

We are already a month and a half into 2017 and it’s time to brush up your Content Marketing Strategy to face competition head on! Content Marketing practices are fast evolving and it’s important to keep up with the times.

Hence, we have compiled a list of 9 Content Marketing Trends which need to be a part of your current strategy to take your blog/ business to the next level;

1. Visual Content

Snapchat, Instagram and Pinterest make up for a big chunk of traffic drivers through social media. Hire a good photographer to get going!

2. Video Content

We have reiterate this time and again. Video content is a mega-trend, as big as mobile itself and it’s time you make that youtube channel and start building it.

3. Buying Social Media Influencers

Instead of investing in building an online platform, hire a social media influencer to do the work for you.

4. User Generated Content

85% of people trust content made by others, more than they trust brands’ content. So, why not turn all your users into micro influencers?

5. Facebook is still pretty relevant!

For those who’ve been predicting Facebook’s demise for the last few years – it’s still alive and kicking as the largest platform for content discovery and consumption.

6. Not just content creation, Promotion matters too

Look beyond your editorial calendar and start advertising the amazing content you’ve been creating.

7. Content Personalization

This is Content Marketing 2.0 – Shock your users with personalized data driven content.

8. Resurgence of Print

Did you know that Airbnb recently published its first print magazine? Follow it’s lead and consider investing in print to cut down your digital clutter.

9. Email Renaissance

Stop looking at emails as just another marketing collateral and turn in into a truly amazing and relevant customer experience.

Phew! That turned out to be a long list, and a lot to do for you.

But remember, you can always make things simpler by finding the right content for your blog / business at dotWriter™’s Premium Content Marketplace. You can also post your specific content requirements and Order a Custom Article through your Dashboard on dotWriter™.

Let’s get you going!