4 Things You Need To Know About Ad:tech New York 2016


There’s no doubt about the fact that ad:tech is one of the oldest and biggest industry authorities on marketing and media technology in the world. It’s ‘the’ place where the advertising community culminates to share new ways of thinking and reimagine media technologies to compete in the constantly evolving ad space.
Here are 4 things you need to know about the ad:tech 2016 Conference happening in New York City from November 2 to November 3:

  1. The theme for Ad:tech NYC 2016 is Shift: Experience: Reimagine

    Shift is about learning from the leaders of the ad tech space about the emerging trends and shift your mindset to adapt to the fast evolving practices of staying connected and engaged with your customer. Experience is about discovering for yourself the latest technologies that are disrupting the industry and learning how they impact your customer’s behavior and the ways you can engage with them. Reimagine is about connecting with innovators from a wide variety of industries to discuss and what the future of marketing and advertising looks like in a rapidly changing landscape.

  2. Ad:tech celebrates its 20th anniversary this November!

    Ad:tech began in 1996 to serve the growing interactive marketing sector. Powered by the dot-com bubble, ad:tech’s events grew quickly in size and ambition with events now being held in San Francisco, London, New Delhi, Shanghai, Singapore, Sydney, Melbourne and Tokyo in addition to New York.

  3. Ad:tech is one of the largest digital marketing gatherings in the world!

    With around 10,000 attendees each year, ad:tech has evolved to become one of the largest digital marketer’s gatherings in the world with each attendee leaving armed with the tools and techniques they need to shift and re-imagine their own businesses.

  4. 5 keynote speaker sessions we are looking forward to at Ad:tech NYC 2016

    David Cohen – President North America, Magna Global
    Keynote Session: How to Meet the Demands of an Ever Changing Customer : Insights from Leaders in the Media, Marketing and Content Business

    Guy Primus – Founder and CEO, The Virtual Reality Company
    Keynote Session: New Medium, New Rules : How Virtual Reality Will Transform Media and Entertainment

    Marianne Gambelli – Chief Investment Officer, Horizon Media
    Keynote Session: How to Meet the Demands of an Ever Changing Customer : Insights from Leaders in the Media, Marketing and Content Business

    Marina Specht – MD/ Global Leadership IPG, MRM Mccana
    Keynote Session: A View from Europe : New Advances that will Shape our Future

    Rishad Tobaccowala – Chief Strategist, Publicis Groupe
    Keynote Session: Re-inventing to Remain Relevant

While the list is long a few other notable speakers at ad:tech NYC 2016 are: Jessica Northrop of the New York Times, Penni Berns from UNICEF and David Beebe of Mariott International.

Don’t forget to check us out at booth no. 232. Mediastinct Co-Founders Samron Jude and Rohan Mehta along with Director Mariel Fonseca will be exhibiting content marketplace dotWriter™ and digital ad network Mediastinct along with our most ambitious projects till date – Engagemeant, at ad:tech New York 2016.

Do catch them at the event, or you could reach out to them and schedule a meeting at samron@mediastinct.commariel@mediastinct.com or rohan@mediastinct.com right away!

About Mediastinct
Mediastinct is an ad network that offers search, video, mobile and display advertising solutions on a global level. We look forward to meeting clients and partners willing to explore digital advertising and monetizing solutions through our extensive ad network.

About dotWriter™
We’re a premium content marketplace where you can meet the right set of writers and custom source all your content needs ranging from commercial content, content marketing, script-writing, poetry and foreign languages.